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Make an Impact: How to Write an Outstanding Blog

Updated: May 3, 2022

Blogs are not a dead marketing tool. In fact, they have become so heavily relied on that we often don’t realize how strong their influence is. Have you searched for 10 things to do in your city for the summer or how to cure a sore throat? Well, you’ve more than likely stumbled upon a blog post about that topic! Although in the past, blogs have been used as a way to journal experiences or share passions, they’ve also become an incredible tool to capture and convert your audience’s attention. According to Hubspot's 2021 Marketing Report, "marketers that prioritize blogging see 13-times the ROI of businesses that don't".

Why are blogs important?