Marketing Tip 101: strategic marketing Videos

Updated: Jun 21, 2020

Are you looking for ways to improve your website? One great way is to start using content videos within your platform. Marketing videos can really enhance your visitors' opinion of your product and/or services and more importantly boost your return on investment.

Here are a few more reasons why you should have a marketing video on your website:

1) Google loves videos: Want to improve your SEO? It has been found that Google's algorithms increasingly prioritize websites with video content.

2) Videos are engaging: A lot of consumers today want to see the product or service video in action, thus allowing you to gain a competitive advantage over your market.

3) Build your Brand: Creating content video can help you build your brand and allows you to stand out from your competitors.

Yes, having content videos on your website can be great; however, you should also create a strategic marketing plan before jumping in. How do you want to promote the video? How are you are going to reach your target audience? Every business can benefit from having a strategy and take advantage of video marketing.

At Creative Dynamics Virtual Assistants, we made the above video specifically for our Facebook page, which will be launched on our go-live date! Creating the video on Facebook will allow us to reach a larger audience and generate leads.

End with a bang! Did you know that videos can drive a 157% increase of organic traffic from SERP? So with that in mind, create your next content video for your website to see that boost. So what are you waiting for? Reach out to a video!

Source: Ten Benefits of Adding Custom Video to Your Website, written by Grant Epstein

14 Reasons Why You Need to Use Video Content Marketing, written by Ramona Sukhraj