Congrats, friend! By completing this quiz, you’ve proven just how committed you are in digital marketing.
Your strength is in... Content Marketing
So what branch of the industry is your best fit? Well, your unique swirl of creativity and common sense makes you a clear pick for content marketing.
As a content marketer, you’ll be responsible for creating and distributing valuable, relevant, and consistent content for a business’s target audience — no spammy, pushy sales tactics necessary.
By crafting and strategizing content that offers a solution to your customers’ and clients’ problems, you’ll help increase sales, cut costs, and build brand loyalty.
Yep, you heard right — you’re an asset to any team!
Three Tips to Get the Most Out of Your Digital Marketing Campaign...
Know Your Target Market
Knowing your target market is 100% critical to crafting a high-converting campaign and establishing yourself as an authority in your field. To get started, figure out their demographic. Are you marketing to Instagram- obsessed millennials or TikToking Gen Zs? Answering this Q will help you decide where to post your content to win over your dream audience.
Next, get clear on what problems your products or services solve and what your target market stands to gain by choosing you instead of your competitors. If your business could solve just one problem for your customers or clients, what would it be?
2. Get Visual
What makes your business stand out from the sea of online advertisements? Maybe it’s an expertly designed colour palette or a logo 🎨🖌 Whatever it may be, make sure to reference your business’s look in all your content. This will make it instantly recognizable to people scrolling through Facebook or Instagram. That being said, don’t post the same image over and over as it could come across a bit cold.
3. Invest in Advertising
Once you’ve got a clear picture of where your target market hangs out online, set aside a portion of your budget for advertising. Remember that not all platforms are created equal. Just because one of your competitors had sell-out results using Facebook ads doesn’t mean you’re guaranteed the same.
For newer businesses, aim towards social media and cleaning up your organic Marketing tasks. Try and steer clear of Google Adwords, which works best when there’s a preexisting demand for your products or services.
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