Congrats, friend! By completing this quiz, you’ve proven just how committed you are in digital marketing.

Your strength is in... Video and Audio Marketing

As a video and audio marketer, you’ll be responsible for creating and producing television ads. With the average individuals spending over four hours watching t.v., your trials are sure to go a long way.

Businesses will depend on you to grab viewers’ attention and build brand stories that resonate with their ideal audiences. Yep, you heard right — you’re an asset to any team!

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine

Three Tips to Get the Most Out of Your Digital Marketing Campaign...

Know Your Target Market

Knowing your target market is 100% critical to crafting a high-converting campaign and establishing yourself as an authority in your field. To get started, figure out their demographic. Are you marketing to Instagram- obsessed millennials or TikToking Gen Zs? Answering this Q will help you decide where to post your content to win over your dream audience.

Next, get clear on what problems your products or services solve and what your target market stands to gain by choosing you instead of your competitors. If your business could solve just one problem for your customers or clients, what would it be?

2. Get Visual

What makes your business stand out from the sea of online advertisements? Maybe it’s an expertly designed colour palette or a logo 🎨🖌 Whatever it may be, make sure to reference your business’s look in all your content. This will make it instantly recognizable to people scrolling through Facebook or Instagram. That being said, don’t post the same image over and over as it could come across a bit cold.

3. Invest in Advertising

Once you’ve got a clear picture of where your target market hangs out online, set aside a portion of your budget for advertising. Remember that not all platforms are created equal. Just because one of your competitors had sell-out results using Facebook ads doesn’t mean you’re guaranteed the same.

For newer businesses, aim towards social media and cleaning up your organic Marketing tasks. Try and steer clear of Google Adwords, which works best when there’s a preexisting demand for your products or services.

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