How to Create Your Own SEO Content
Are you thinking about or have you decided to create your own Search Engine Optimization (SEO) content to promote your business this year? Want your content to stand out, rank higher, and be found by the searchers? Then these SEO content tips will help you master creating your own content, get more traffic and leads, and reach out to an ample audience.
You might already know about SEO, but to clarify: it's a process used by the content creators to grow the quality and quantity of website traffic by increasing the visibility of a website or a web page to the users of a web search engine. So if your content is SEO optimized, it helps the searchers find your content easily.
Simply put, SEO provides clarity to the search engines about your content and what it's about. It helps make sure that your content stands on its own and is worth something to your readers, so they will take the time to read and share it with others!
There are many new and exciting opportunities to properly optimize your content with SEO and reach a wider audience than was previously unavailable, for instance, Google Discover. Sounds interesting, right? Let's dive in.
Here are my 12 tips for helping you master your SEO content:
1) Know Your Target Audience:
This is the most important thing you must consider while creating your content because you are writing it for them. If the content doesn't address their needs, it's useless to them.
It's that simple. You have to understand who your target audience is, what they want, and what they are searching for online. Your content must speak to your target audience. This process will also help you with your keyword research and give you a clear idea to create content that will make them take action. To create highly-targeted content, you have to understand the problems your audience is facing and how they can overcome these problems.
2) Using The Right Keywords:
Do thorough research and identify the right keywords for your content. Also, keep search intent in mind. Don't include a keyword just because you want to rank for it! Think like your searcher and what they are trying to find in search of those keywords. Once you have identified the right keywords, optimize them in your content.
3) Become the Expert on the Topic:
Becoming an expert on the topic is relative. Only a topic expert can provide the right solutions. You have a headache, who would you rather call? A doctor or a lawyer?
Yes, a doctor. Because a doctor can help you with your situation. Your audience doesn't have the time to read your content unless they get the information they are seeking. Make content that matters and add value by providing the solution your target audience is looking for.
4) Guest Posting:
Guest Posting... A Lucrative Opportunity!
Guest posting is a great way to attract high-quality backlinks. You can also build your brand authority using guest posting as well! Writing for the right publications can help you stand out in your niche and thus attract new clients, even if you don't get a followed link back to your site! Look out for websites and blogs where readers align with your target audience.
5) Proper Use of Social Media:
Social Media platforms are a great way to reach a wider audience and generate promotion for your brand. For instance, you can use Facebook, Instagram, LinkedIn, and even TikTok!
It can be difficult creating content for all these channels but we can help you with that. A great way to compliment content creation is to Reduce, Re-purpose & Recycle!
Break down dense content and put it across multiple channels. Your targeted audience will be occupied, entertained, and, most of all, reach out to the potential new audience.
You can use a single piece of content to create content for different platforms by using the same outline. For example, for your next YouTube video script, you can use your latest blog post.
Maybe you have an old blog post that was popular when it first went online, but it got buried deep in your blog. Recycle it with new and updated information and share it on cross platforms to drive new traffic to your site.
6) Focus on High-Quality Visuals:
Believe it or not, most of your audience is tired of skimming through dull, image-less content. Before you publish your content, adding custom graphics, photos, and videos will help you keep your audience occupied and interested. It's highly recommended to use custom images or photos for your content. Also, the benefits of using SEO-friendly images are well documented.
So don't cheap out when it comes to visuals for your content. Include your own on-brand images, videos, and graphics, which will give you a competitive edge.
7) Take Advantage of Content Optimization Tools:
Just to be clear, you don't have to be a professional writer or an SEO expert to write engaging content! By properly utilizing content tools, you can write better and optimize your content the right way. You can use tools like Grammarly, Hemingway Editor, and CoSchedules's Headline Analyzer to make sure your content is engaging and user friendly. Surfer SEO, Text Tools or Page Optimizer Pro can help you make sure your content is optimized and keyword-rich.
8) Providing Content That's Relevant to Your Audience:
Your content must be audience-focused. Listen to your audience. It's a humbling approach that ensures you are providing content that's relevant to your readers, not just content you think they want to read. Connect with your audience and ask them what topics they're interested in, products they like, trends they follow, and more. Through this process, you will be able to get the information that they consider valuable and you'll gauge whether you have hit the mark.
9) Keep an Eye on the Trending Topics:
Keywords related to the latest trends are high-traffic keywords. So you better keep an eye on the trending topics. Content targeting those high-traffic keywords can often outrank the biggest sites!
Trends are often changing ( short-lived ) and you may not generate long-term traffic with this approach but you can witness an escalation on your site, which you can use to your advantage!
Also, don't forget to keep it simple and useful by making sure it aligns with your other content.
10) Mobile Friendliness:
Make sure your SEO content is mobile-friendly. Previously unavailable, some new and exciting opportunities are arising to properly optimize your content with SEO and reach a wider audience! Google's 'Discover' is one of them. Discover (previously known as Feed) is a noticeable feature on the Google Chrome mobile application and it's a built-in feature on Android devices.
It's an information feed which contains:
Live sports scores
It's like a social media feed that is personalized around things you search for, YouTube videos you watch mixed in with Google's AI to surface content new to the user that Google believes is relevant and interesting. To get in, you have to make your content more relevant, SEO optimized, and mobile-friendly.
11) Utilizing Your Email List:
Yes, email marketing can increase your SEO results because it has the ability to add-on your evergreen post traffic on autopilot! If you have a rich email list, it can benefit you. You can direct your users to new content on your website using automation tools like ConvertKit, Mailchimp or Mailerlite. This allows you to remarket your content towards your subscribers.
12) Website SEO Content:
Last, but not least, your website copy. Did you know that around 64% of organic traffic comes from search? You will regularly want to do an SEO audit to update your content. Trends rapidly change and you don’t want to be penalized on search rankings because of outdated information.
Ideally, you want to choose keywords and should be in the:
Title of the post
The first and last paragraph of the post
In the text organically throughout the post
The tags of images used
If you are still trying to decide what website platform to use, here is an outline of the top 3 websites for small business owners.
Wix is a website builder, so it's perfect if you have little technical experience and you want an all-in-one package.
Squarespace is a versatile website builder that can accommodate creatives, bloggers, and even ecommerce site owners.
Wix has been adding functionality like crazy, and some of the most recent additions have been focused on SEO tools.
Over the last three years, Squarespace has slowly worked to correct the SEO limitations of their platform.Squarespace is better for people with basic sites, as it has almost everything you need built-in.
WordPress has built a reputation for providing a solid SEO foundation as a CMS.
You Are All Set Now! Can't wait to see you in the action! Use these tips while creating your next SEO Content. If you are stuck with leveraging your SEO, Content Writing or even designing your website in Wix, Squarespace and/or WordPress book a call with us today.